Natural drinks like water which is added with flavor or sports drinks that contains vitamins, seems to be the latest fashion in healthy eating societies and by googling a bit you will know that how many companies are preparing to bite a pie of this making money band wagon .
Natural & Fresh Food & Drinks tracks the widespread take-up of the healthy eating trend, its active adoption by two-thirds of all consumers and how this has in turn created the large, fast-growing market for natural food and drinks products. As consumer’s attitudes and beliefs evolve the report examines how the latest market developments will create winners and losers over the next five years.
Interest of consumer in health is up around 80% as per a survey conducted on US and European consumers, they are also worried on health and food issues where as two-thirds have taken active steps to eat more healthily alone in the past year. Eating fresh food is the key this is believed to be important by a staggering 90% of people.
Increasing the interest of consumer in fresh buying food is not matched by new product launches in fact seven percent of new products were marketed in 2000 as fresh, which had fallen to four percent in the year 2006. But since ‘fresh’ can cover a number of possible consumer benefits there are many ways of developing relevant products in the future.
From virtually nothing in 1980, organics accounted for 4% of new product launches in 1990 and 7% by the 2006. This remarkable growth in product availability is of course mirrored in the sales statistics: organics in the US and Europe grew from a US$18bn (EUR15bn) market in 2000 to US$32bn (EUR25bn) in 2005.
But the newest member of the healthy fresh food tend is the one that seems to be trend only up. This includes mixes to add to your own bottled water, bottled water with added favor or carbonation, and drinks with added vitamins. A large assortment of calorie free flavors to flavor sparkling water to great taste is sold at
fruitier flavor of Pepsi Raw is reportedly an excellent drink on its own or as a mix for spirits. Hence, the release of the product in the clubs and pubs in important to the acceptance of the drink as a natural carbonated mix alternative. The color of the drink is a dark brown compared to the blackish brown of a regular Pepsi cola drink. Unlike the artificial-chemical-filled version of Pepsi, the natural flavored Pepsi Raw does not have the regular arsenal of artificial colors, higher sugar content and acidic ingredients that are contained in the regular Pepsi cola drink.
Pepsi Raw has such natural ingredients as can sugar, coffee leaf, natural caramel coloring, apple extract, grape tantric acid, natural gum Arabic and sparkling water. In comparison, the ingredients of regular
Pepsi include high fructose corn syrup, sugar, artificial colorings, phosphoric acid, caffeine, citric acid and natural flavors.
With less carbonation, the drink does not have as much of a fizz factor. However, the natural Pepsi raw contains nine fewer calories than the unnatural version, which has 126 calories per 300-ml can.
From last ten years the famous beverage company Pepsi has not launched any major product. The natural Pepsi Raw soft drink is a great new direction for the Pepsi Company. If Pepsi Raw is a success, then Pepsi will be a major player in the business of natural carbonated soft drinks.